WHOA, this is AWE-some!
By Sunny Stroeer

The world of guided women’s adventures just opened up a little wider.
Do you know that feeling when you strike up a conversation with someone and immediately feel as if you’ve known them forever? Ever joked with a friend that you surely must be non-identical twins separated at birth? That’s the feeling that we here at AWE got the very first time we had a conversation with Allison and Danielle, the founders of WHOA Travel.
WHOA, if you haven’t heard of them before, stands for Women High On Adventure. Founded by Allison and Danielle in 2013, WHOA Travel is one of the most-loved brands in women’s adventure travel. They’re doing for guided women’s adventures in the hiking and trekking space what we here at AWE are aiming for in mountaineering: to create supportive, inclusive and exciting spaces for women (you!) so that we all can push our comfort zones and experience transformative adventure amidst a community of likeminded teammates.
In the winter of 2024-25 we hosted our first AWE x WHOA collaboration, and we jumped in with both feet: the inaugural AWE x WHOA trip was a three-week expedition to 22,838 ft (6,961 m) Aconcagua in Argentina. As we were working together on bringing this Aconcagua collaboration to life, we quickly realized that AWE and WHOA share the same DNA (heck, just look at the acronyms we each chose when building our companies!).
We care about the same things, we speak the same language, and we had heard from our respective alumnae more than once that they had sought out and valued both WHOA and AWE for all-women trips at different times and for different activities.
WHOA Travel & AWExpeditions are sister companies
That’s why we’re beyond excited to make it official, and proudly announce that WHOA and AWE are now sister companies.
What does that mean for you? Even more amazing guided women’s adventures to choose from! From the windswept peaks of Patagonia to the rugged trails of Nepal, from Mongolia’s remote wilderness to the iconic glaciers of Mount Baker, the world of all-women adventures just opened up wider.
The best part? No matter which company you travel with, WHOA or AWE, you’ll be embraced by the same empowering community, the same genuine care, and the same spirit of women lifting up women. That’s the heart of who we are – and now, together, we’re stronger than ever.
No matter if you’re just beginning your journey into outdoor recreation or you are a seasoned outdoor adventurer looking to push your personal limits, the sisterhood between WHOA Travel and AWExpeditions opens doors for all of us to explore what we are capable of: physically, mentally, and emotionally.
This partnership means more than just increased destinations. It represents a powerful alliance between two organizations that are deeply committed to redefining what guided women’s adventures can look like and who belongs in these spaces. Both WHOA and AWE offer intentional, professionally guided expeditions that prioritize safety, inclusivity, and meaningful connection. We believe that when women come together in the outdoors, incredible things happen: walls come down, confidence rises, and lifelong friendships are forged under open skies.
Together, we offer a comprehensive spectrum of guided women’s trips: from entry-level hiking getaways to hardcore high-altitude mountaineering objectives. And we do it all with a focus on building community, elevating each participant’s personal journey, and creating unforgettable experiences in some of the world’s most breathtaking destinations.
Are you thinking about summiting your first peak or daydreaming about heading out on a soul-filling trek through the Andes? There’s a guided women’s adventure waiting for you with WHOA and AWE, and we can’t wait to meet you on the trail.
Curious about all this? Check out WHOA’s take on our partnership on their mountaineering page!